We've been a bit quiet lately, and we’d like to tell you why.
Over the last year, we've changed some things. In fact, we’ve been working tirelessly to enhance every aspect of our brand, and we’re so excited that we can finally share it with you.
2020 was a challenging year for everyone, and those challenges haven’t stopped with 2021. While we have been relatively lucky in comparison to the rest of the world here in Aotearoa New Zealand, the Covid-19 pandemic and subsequent lockdowns have had a lot of impact on small businesses like ours.
2020 also marked our 10th birthday and we’d wanted to celebrate this big milestone with a beautiful brand new look & feel as well as a new collection of patterns. Then, Covid hit and things changed for everyone… but we feel very grateful to be able to say that these challenges may have slowed us down, but they have not stopped us!
Without further ado, we’d like to introduce you to our new collection, ‘Elements’, alongside our new brand look. For this collection, we have pulled inspiration from some of our most loved, iconic design elements, to create garments that feature soft textures and a neutral, calming colour palette. These soft, calm tones carry through to our new look, from our photography to our new pattern sheets, packaging and instruction booklets. Even our new studio space reflects this look and inspires us every day to be creative!
Yes, you read that right - we also moved studio spaces in the middle of the pandemic. While we loved our previous space, in order for us to continue to keep our production and manufacturing in-house, we needed to move somewhere that was able to accommodate our growth (2 giant printers and more sewing space included!). Keep an eye out for some studio pics soon, we’d love to show you around.
We have been busy creating photographic tutorials for every single pattern we have available, and they’re almost all done! You can find them all in the ‘LEARN’ section on our website. Some of you will find these easier to follow than the illustrated instructions, and it’s important to us to continue building further accessibility into our brand. We look forward to hearing how you are finding them!
～
We live in challenging times, but we hope that this new collection will bring you joy, inspiration and garments that you will love and wear for a long time.
As always, thank you for your support! You’re the reason that small businesses like ours exist. Together, we can make slow, sustainable fashion possible.
x
NEW LOOK, NEW COLLECTION.
ONLINE NOW!
x